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Operation: End ALS


ALS is disproportionately affecting our veterans
Our military serves with courage and sacrifice, facing dangers most can’t comprehend. But what if a threat exists with no protocol? What happens when the price of duty is too high? This is OPERATION: END ALS.
We created these figurines as a vehicle to spread the word about how ALS affects our veterans. They visualize symptoms of this disease and serve as a symbol of our collective strength and determination in raising funds to help end ALS.
ALS: amyotrophic lateral sclerosis.
ATTENTION / INTRODUCING:
Interact with the impact of ALS
Amyotrophic lateral sclerosis, or ALS, is a fatal neurodegenerative disease. It causes progressive degeneration of nerve cells in the spinal cord and brain. Click on the different parts of the figurine to hear from real veterans how ALS has impacted their lives.
Veterans are 2x
more likely
to develop ALS in comparison with those who have not served in the military.
“I signed on the dotted line to possibly give my life for our country. I could have never imaged that it would be like this.”
—Scott Whitmire, US military veteran living with ALS
“Although my fight for our nation is now over, my fight against ALS has just begun.”
—Roger Brannon, US military veteran living with ALS

living with ALS
with his wife, Meg

living with ALS

living with ALS

we've lost to ALS

living with ALS

living with ALS


Liz Fassler is an army veteran who served in the Middle East. Twenty years after her service, she was diagnosed with ALS and now advocates for others with the same condition.
20,895
veterans since 9/11 have been lost to ALS, more than the number of troops killed in combat in Iraq and Afghanistan combined (20,895 vs 6,896).
275,000
is the number of veterans with ALS who lived for 10 years after diagnosis—a noticeable missing population.
How can I help?
They stood watch for us. Now, as ALS threatens our nation's heroes, it's our turn to stand with them.